The City of Santa Fe’s Convention and Visitors’ Bureau is accepting proposals
for Occupancy Tax Advisory Board (OTAB) funding. The deadline for proposal
submission is close of business on April 23, 2013. The purpose of the funding is
to provide marketing money to support sustainable annual events that bring
overnight visitors to Santa Fe and increase tourism.
Local
nonprofits are encouraged to apply. The new application form is now available
online at www.santafe.org, under the link
for OTAB Form at the
bottom of the homepage.
Some
highlights of the program include:
- A single annual grant
program
- $70,000 dollars will be
granted
- Funds will seed marketing outside of
Santa Fe to encourage visits to the community
- Multi-year funding is available with a
tiered match requirement in years 2 or 3
- The application is in keeping with
formats and criteria already in place for New Mexico State grants, which should
make proposals among multiple agencies easier for applicants.
- The application must be submitted by a
nonprofit organization
- For the sake of this application,
off-season is defined as periods where historically, the occupancy has fallen
below 50%. A 2012 analysis of occupancy is included in the application
packet.
In July of
2012, the Santa Fe City Council approved Resolution 2012-70,
a resolution directing
staff to energize Santa Fe tourism by preparing a process for funding and other
assets to establish event attractions that will bring a new generation of
traveler to Santa Fe. The resolution required redefining OTAB grant funds
to attract a younger tourist to Santa Fe while filling periods of low occupancy
in area hotels and motels. Over the period since then, a comprehensive redesign
of the program, application and process have been honed culminating in a new
application and timeline for proposal consideration. PLEASE NOTE: The deadline
to apply has been extended to April 23, 2013.
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